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About

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About

hello! i’m erin

hello! i’m erin

WIFE, MOTHER & WELLNESS COACH

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LET’S WORK TOGETHER

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DESIGN PROCESS

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CREATIVE IDEAS

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HANDMADE MASTERS

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FAST DELIVERY

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BOOK OUR SERVICE

get to know me

THESE ARE A FEW OF MY FAVORITE THINGS…

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OUR MISSION

To help small businesses use AI and technology in ways that create real value. We find where the biggest opportunities are, simplify the path forward and build systems people actually want to use.

OUR MISSION

To help small businesses use AI and technology in ways that create real value. We find where the biggest opportunities are, simplify the path forward and build systems people actually want to use.

OUR VISION

We believe the quality of your business should not be limited by the technology available to you. Every business should be able to access the same thinking, systems and opportunities that larger organisations use, without needing a large team or a technical background. Alchemetry exists to help close that gap.

OUR VISION

We believe the quality of your business should not be limited by the technology available to you. Every business should be able to access the same thinking, systems and opportunities that larger organisations use, without needing a large team or a technical background. Alchemetry exists to help close that gap.

OUR IMPACT IN NUMBERS

OUR IMPACT IN NUMBERS

OUR IMPACT IN NUMBERS

A diverse group of passionate professionals, each bringing unique skills and experiences to drive innovation and excellence in every project we undertake.

A diverse group of passionate professionals, each bringing unique skills and experiences to drive innovation and excellence in every project we undertake.

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SaaS brands launched

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SaaS brands launched

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Startup Projects

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AI - tools integrated

Hi, I’m Erin

Hi, I’m Erin

Hi, I’m Erin

FOUNDER & CEO

FOUNDER & CEO

FOUNDER & CEO

I spent more than 20 years working in environments where complex systems, critical decisions and human behaviour mattered. My background spans emergency services, intelligence analysis, psychology, graphic design and software systems.


That combination taught me how to see the bigger picture, find what is not working and turn complexity into something people can actually use. Now I bring those skills to your business.

Alchemetry founder wearing purple glasses
Alchemetry founder wearing purple glasses

I spent more than 20 years working in environments where complex systems, critical decisions and human behaviour mattered. My background spans emergency services, intelligence analysis, psychology, graphic design and software systems.


That combination taught me how to see the bigger picture, find what is not working and turn complexity into something people can actually use. Now I bring those skills to your business.

I help business owners work out where AI and technology belong, then build around how they work. Custom Studio specialises in dashboards that make existing tools easier to use, alongside AI agents and systems. No unnecessary tech. No AI for the sake of AI.

FOLLOW ALONG

FOLLOW ALONG